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| Summary: Fendi handbags and purses truly exemplify high fashion. Who hasn't seen Fendi handbags on the arms of their favourite jet-setter, along with Fendi purses carried by high-powered career women? |
Who hasn’t heard of Fendi handbags, or seen Fendi purses on the arms of the most fashionable women? The famous “double-F” logo is synonymous with exclusivity and glamour worldwide, as the logo of fashion house Fendi, a company with a long history of trend-setting leather handbag styles.
What began as a small workshop in the historical capital of Rome in 1925 soon grew into a fashion empire. Edoardo and Adele Fendi began by crafting exquisite quality leather handbags and fur coats, and the creativity and vision of their daughters - Paola, Anna, Franca, Carla, and Alda- continued this tradition. And with the five active and vibrant young women at the helm, Fendi began to climb the rungs of the haute couture ladder.
In 1965, Fendi’s fashion evolution took a turn with the arrival of creative genius Karl Lagerfeld, who combined the classic Fendi style with cutting edge ideas, turning tradition into innovation. It was Lagerfeld that created the inverted “double-F” logo that is still used today and is known worldwide as a status symbol. With Fendi’s success in imprinted, interwoven, dyed and tanned handbags, handbags in general went from objects of practicality to elements of high style.
With successful runway shows and couture collections, Fendi became a leader in the world of fashion. Bloomingdale’s became the first American store to sell Fendi in the U.S., and soon there were boutiques and resellers all over the globe jumping at the opportunity to house the magnificent collections.
In 1997, Fendi created fashion history with the release of the Fendi Baguette, a gem of a handbag that struck all the right chords with fashionistas everywhere, and aptly named after the way it is to be worn (tucked under the arm like a loaf of French bread). This elegant yet simple purse instantly became a collectable item and skyrocketed Fendi into the couture of handbags. With the success of the Baguette, Fendi further demonstrated creativity and strength as a fashion leader by unveiling the Ostrik bag, the stunning Diavolo, and the Biga bag.
Bringing the most exclusive and quality crafted products to their clients, Fendi’s premiere status when it comes to luxury handbags is unrivaled. A true testament to Fendi’s reign as champion of exquisite handbags is the number of sophisticated women that are renowned for their personal sense of style and grace that carry the famous Fendi bags. Sarah Jessica Parker, Julianne Moore, and Sharon Stone are all reported to be devoted Fendi fans.
Today, Maria Silvia Venturini Fendi, daughter of Anna Fendi, is head of the style department. Karl Lagerfeld continues to be the chief designer, and with the two of them running the show, The House of Fendi continues to be one step ahead of the rest, unveiling cutting-edge designs and bold accessories.
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